Owner Data

Search Engine Advertising
Just like other Internet resources, search engines offer advertising. The advertiser can place both regular and contextual advertising. The user will see the ad if he asked a question that is interesting to the advertiser.


Source: ya.ru

This is very convenient: the ivory ...

Target audience

Any content plan should be based on topics that can attract the attention of the target audience. To find out the preferences of subscribers, it is necessary to constantly analyze the scope of their interests and problems and offer answers to relevant questions. If the content of ...

Internet Marketing Tools for Research
Google Alerts

The tool helps track the growth of brand awareness and recognition through online mentions.

Google Alerts are used to generate queries for a brand, person or product.

You can receive new data using a special interface setting, RSS feed delivery ...

In the following case study, we will see how a Chinese automaker was able to improve the opinion of its cars by using user-generated content.

It is no secret that many car enthusiasts do not trust the Chinese auto industry. Many have formed the opinion that Chinese cars are not prestigious, of low ...

The most obvious advantage of implementing this system (from the point of view of company managers) is that the sales manager's KPI increases the number of closed deals by 25-35%. Employees are motivated to be active.

The most primitive assessment that can be recorded using the KPI system is ...

The most obvious advantage of implementing this system (from the point of view of company managers) is that the sales manager's KPI increases the number of closed deals by 25-35%. Employees are motivated to be active.

The most primitive assessment that can be recorded using the KPI system is ...

It includes standard marketing categories used to develop a plan and control its implementation:

Analysis of the situation – clients, market, sales volume.

Goals – for example, increasing resource traffic by 20%.

Tactics is a clear sequence of actions: conducting an advertising campaign on Google ...

The next stage is offering practical tasks that will demonstrate the suitability of the applicant in terms of active sales skills. The simplest option is to simulate a cold call to a potential client.

The assessment sheet assigns points based on the following parameters:

establishing contact (how ...

To get realistic and accurate sales estimates, you need to take into account the ripple effect. This may require integrating data from your accounting software into your marketing software, as described above. This will give you projected gross profit values, taking into account the cost of goods ...

Analytical stage of promotion strategy

This stage will help to find out the company's market position. This is very important for the formation of an effective marketing strategy for business promotion, taking into account demand and the main goals of the company. The following activities are ...