Owner Data

season rolls around. Labor Day Another great holiday, but this one is all about letting the hard workers take a break. This is a perfect chance to showcase an "Employee of the Month," or other driven individuals at your company who deserve the accolades. While spring was all about refreshing your ...

Set up a holiday PPC campaign
Drive more traffic to your website and boost conversions by launching a holiday pay-per-click (PPC) campaign on Google Ads, Facebook Ads, etc. Bid on relevant holiday keywords, create engaging ads, and direct users to your seasonal landing pages to improve your Quality ...

Add text links
It’s always good to include multiple places to click in your email. In addition to your main CTAs and images, consider including a noticeable text link (or two) when applicable, as having more links increases the opportunity for engagement.

10. Optimize for mobile
According to ...

Backlinks are a great way to improve your site’s local SEO. By acquiring high authority and relevant backlinks with geographic 'anchor text' (the clickable words of a link), it’ll be easier to increase your business rankings for near me searches.

For example, a restaurant in downtown Orlando would ...

Track metrics such as impressions, clicks, likes, shares, and more to gain insight into which types of content resonate best with your target audience — allowing you to refine future efforts accordingly.
Take Your Social Media Engagement to the Next Level
More and more businesses are turning to ...

However, its speed can cause other issues like wasted ad spend or poor ROI if the campaign is launched without a clear strategy. Give your lead generation campaign a good head start with these PPC best practices:
1. Target the right keywords
Research relevant keywords to ensure you’re targeting ...

Furthermore, stay up-to-date with industry trends and news, like voice search, to ensure you’re not missing out on opportunities.
Reverse Your Organic Traffic Decline
A dip in organic traffic can be concerning, but it's not irreversible. By understanding the reasons behind the decline and ...

New content keeps your website dynamic and engaging while contributing to improved search engine visibility and rankings. Leverage keyword research and analytics data to inform your content strategy and effectively address your audience's needs and interests.
4. Modernize the Design and User ...

Tracking a website's performance is a must for any business, and knowing your "bounce rate" is also key for gauging interactions on your site. This metric tracks the percentage of visitors who come to your page and leave without any further interaction, which can hurt your rankings and reduce ...