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We cannot deny that the change from Outbound Marketing to Inbound Marketing modified the way campaigns are carried out.

Marketers were used to targeting large audiences and creating large-scale strategies, but over time, tactics became more personalized and targeted to specific buyers.

Even with ...

Dharmesh Shah was one of the co-founders of Hubspot, is a pioneer in the Inbound Marketing methodology and develops several projects related to startups.
If you have read any of our articles or used any Inbound Marketing concepts in your business, Dharmesh Shah is indirectly responsible for it ...

Customer Success is a corporate philosophy based on ensuring high customer performance, with these results coming from strategic interactions with your company.
The goal of every business in Digital Marketing is to make their customer successful!

Customer Success is a methodology—a company ...

Purchasing habits are a user's patterns of behavior regarding their consumer actions. By identifying and measuring this element, companies can develop sales and marketing campaigns that impact their business and help them stand out from the competition. Find out more here!
Identifying and measuring ...

I mean, whether you like cars or not, you definitely know the impact of owning a machine of this brand and what kind of possibilities and experiences it can offer you.

I'll venture to say that a feeling of euphoria, empowerment and excitement, even a little bit of arrogance, would course through ...

The history of humanity is based on the ability to use storytelling to share information and provide valuable, memorable insights. Digital storytelling is this century's answer to story-based marketing that can help you achieve your business goals.
Technology is an increasingly important part of ...

One of the goals of a Content Marketing strategy is to increase traffic to a website or blog and thus achieve various benefits for the company, such as improving brand visibility, attracting new customers and much more.

There are several channels that can be used to attract new visitors, and one ...

Losing customers in today's economy, where a brand can have dozens or even hundreds of competitors largely thanks to globalization, is a luxury that very few companies can afford.

In this sense, generating solid and replicable user retention strategies emerges as an indispensable method for ...

Among the many techniques and resources that exist in traditional advertising or propaganda, information posters are a very effective factor when it comes to attracting interest in a brand through physical channels.

When a company, especially an SME , begins its journey in the business world, it is ...

The income statement is one of the most important financial statements for companies, because it allows us to know for certain how the company has performed.

This, together with the balance sheet and the cash flow statement, provides an indication of the economic health of the organization. With ...