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Online Marketing: A Look Back & Trends for 2021
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What will happen in 2021 in the field of online marketing? What should you really pay attention to and where are the biggest opportunities? Just like the past 11 ...

Another scenario you can imagine is that your agency is a resounding success. That you are the market leader in a certain segment and that you tell the story of how this could happen. If it helps, you can use the pillars below for inspiration, but feel free to give it a different interpretation ...

The interesting thing is that you can use all this data to show (real-time) personalized ads and content. You can work different propositions for different segments and adjust your bids accordingly.

This approach creates many new opportunities and in some cases your customers can be divided into ...

In short, a correlation says how likely it is that there is a connection between 2 variables. A causal connection, on the other hand, has drawn a conclusion from this. There is a cause and an effect. Because it is raining, people take their umbrellas with them. Sometimes these assumptions can be ...

Team & talent management
Although the digital experience continues to increase, the human touch should be paramount. From the perspective of Human Capital Management, the development of employees is very important for professional service providers. By knowing the ambitions, talents and character ...

In addition, you can read this article about email marketing trends by Sean Barten (Webpower), with even more interesting developments. He puts marketing automation at 1, foresees a smarter use of interactivity and also discusses the dark mode .

drawing email on board


6 Valuable Tips for Your ...

Bitcoin is also called 'digital gold'. This is because it has many similarities with gold. Bitcoin is scarce, it cannot be printed (like money) and it is not regulated by a government agency. All these factors together ensure that the value of Bitcoin is constantly changing. You can see it as shares ...

Who are your competitors? What do they offer for what price? And how do you differentiate yourself from them?
1. Your unique content
You want to create a valuable and distinctive online course with didactic work forms. Visually strong and with a good storytelling component. Perhaps you also want to ...

Screenshot: Sample Mobile Ad from Amazon App

2. Push to Amazon.nl (premium TVC)
Amidst all the familiar advertising frenzy from Lidl, Jumbo, Albert Heijn and Bol.com, there was suddenly Amazon with their very first television commercial in the Netherlands.

Perhaps still a bit strange, given the ...

Providing support
As a bank, you can support young people in a valuable way at various times in dealing with specific, completely new and exciting financial matters for them. They will be grateful to you for that. And with that, you can still make yourself visible and relevant within your domain, in ...