Owner Data

According to experts who visited Ecuador on Ecommerce Day , the local reality is about to catch the Ecommerce fever. In both services and products, companies that move away from the trend of selling online will simply be left behind in the market competition.

The race has already begun and there ...

Purchasing a license for a marketing automation system like HubSpot is not a decision that should be taken lightly . Considering the costs of paying for the license (which range from $9,000 to $40,000 per year) plus the implementation of the platform, it has to be useful. And the best way to measure ...

Richard Carapaz has become a trend beyond sport. Now, the current Giro d'Italia champion is a personal brand that carries a message.

In a previous article, we analyzed the personal brand of the Locomotora del Carchi and now we present you a different analysis: its personality archetype.



Jung's ...

On Sunday, August 21, 2022, a historic chapter was experienced for the entertainment world, the premiere of House of the Dragon, which became the most watched of 2022, dethroning Stranger Things. What can we, the Maketeros, learn from this HBO success? We tell you in this article.



House of the ...

Step 1: Align your marketing and sales teams
Both departments must work together to:

Define and understand the ideal client profile.
Set common goals.
Agree on strategies to attract and convert potential customers.
Open and regular communication, as well as the implementation of technological tools ...

Provides cloud storage and collaboration services through applications such as:

Word.
Excel.
PowerPoint.
Outlook and more.


Google Workspace (formerly G Suite)
Offers applications that enable real-time collaboration and cloud storage, including:

Google Docs.
Sheets.
Slides.
Gmail.
Google Drive ...

A CRM is highly customizable and adapts to the specific needs of each company. This means that regardless of the size or industry of the company, you can find a system that suits it.

A small business may opt for a simpler, more cost-effective solution that meets its basic customer management needs ...

Allocating your marketing budget strategically is essential to getting the most out of your efforts and resources . Here are some guidelines to help you achieve this:

Evaluate Objectives : Setting realistic and measurable goals allows you to allocate resources appropriately to achieve them ...