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A few days ago we published a post in which we not only talked about the principles of the Inbound methodology, but in a brief but concise way we explained some of the advantages of Inbound Marketing, such as an increase in sales opportunities of more than 50% compared to traditional marketing ...

In one of our last posts we gave you a series of tips to help you generate traffic to a software company's blog . Among them, we discussed the need to optimize posts and the importance of SEO positioning to make it easier for users to find the content you publish. Today we are going to go into more ...

Snapchat has quickly become one of the most popular social networks in the world, especially considering that Instagram introduced a similar feature in its app about a month ago. This new platform has gradually made its way into the world of marketing and is already being used by companies in their ...

Content creation is one of the aspects that we must take care of the most in Inbound Marketing if we want to attract visitors to our website . Quality content, such as a blog post, an e-book or a publication on social networks , is what can make the difference in our favor if it offers the visitor ...

Free and inbound adaptation of Charles Dickens' novel "A Christmas Carol". Chapter III.

If you missed the beginning of this incredible story, read Chapter I: The Kodak Spectre



Chapter III
"I must have eaten something very strong or I'm really going crazy," thought Ramón. First Steve Jobs and ...

Blogs are a source of information that many readers use on a daily basis. In Social Media, they are necessary for both professionals and enthusiasts who want to know about any new developments and trends that occur in the digital landscape.

In the following post I will show you a list of the 10 ...

Communication between brands and users has moved to the digital environment, where social networks form an important part of this online conversation. It is common for users to express their complaints naturally on social networks, so customer service 2.0 cannot be missing in any company.

This ...

Summer is officially here and companies know it . You have probably noticed that advertising campaigns in the media have changed, now they take advantage of the opportunity to advertise all kinds of products and services related to the summer season. Although messages related to this period seem to ...

Although you may not have realized it, we regularly use artificial intelligence in Digital Marketing to optimize the user experience and automate many everyday processes, without neglecting the human factor , which is still essential for making strategic decisions.

Below, we tell you what ...

If you had an offline business, like a store, you would want it to be as visible as possible. You would rather be on a main street than somewhere where no one was passing by.

With an online business (or the online part of your offline business) being visible is much cheaper than renting premises on ...