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Website home pages have evolved dramatically. Designers have learned how to improve the look of this section in order to make a better impression on a site's visitors.

Nowadays, several websites have opted for using background videos for their homepages. This type of media instantly grabs the ...

Subscription marketing gives you the opportunity to explore new opportunities to generate more revenue. But to do so, you need to analyze and modify the way you implement your sales strategies.

Surviving the subscription economy.
If you're wondering: How can subscription marketing help my business ...

Social media offers great opportunities to find new customers. But to create an effective online presence that translates into sales, you need to focus only on those social platforms that will help you achieve your goals.

Content forms.
If you've read the first part of this article , then you ...

Selfie –from the English self : of oneself– is a term commonly used to refer to the act of taking a self-portrait –photograph–, with the purpose of sharing it through a social network. A fairly popular custom among the millennial community through current devices for capturing images.

Some consider ...

The creation of a marketing plan can take different courses, since it depends on the specific objectives that each company sets. Despite this, every effective marketing strategy must lead to obtaining good results.

Therefore, within a digital marketing plan , there are objectives that, regardless ...

The main goal of digital marketing is to get your audience to know you and interact with you, so that they can trust you. Webinars are valuable tools that can help you achieve this goal . By transmitting valuable and relevant content to your clients and prospects, they will be able to connect with ...

Today, social media has established itself as an integral part of every digital marketing campaign . This is mainly due to the fact that social platforms are effective channels for increasing the visibility of a business. Likewise, social media allows you to attract potential customers to your ...