Owner Data

If you are already a skilled email marketer and you're driving leads and closing sales, congratulations! But we know there are lots of you who are just starting to implement email marketing into your inbound marketing efforts.

In order to properly implement a strategic lead nurturing campaign we ...

Lead generation focuses on bringing in and converting prospects. Inbound marketing creates content that does the additional legwork of adding initial value.

Companies that adopted the inbound methodology started creating quality content that accounted for the changing SEO algorithms and also helped ...

In this stage, the buyer is recognizing their problem and starting to research potential solutions. This stage of the buyer's journey is primarily educational and research-based.

Subscriber
A subscriber is a contact that has opted-in to receiving information from your company. This information can ...

Segmentation is organizing your database by grouping together contacts and companies based on specific characteristics. Everyone at your company can leverage segmentation.

Marketing can use it to determine outreach and to tailor communications. Your sales team can use it to prioritize the best-fit ...

Once you’ve fleshed out your product’s core value, show how that value looks in real life through a case study of how someone has experienced the value your product provides.

Many SaaS companies do this through the use of their own product.

For example, will send you personalized videos once you ...

Generally speaking, many of the goals you set for teams and individuals should track up to revenue, but you also have to consider goals that help you create sustainable growth. That means thinking about your team’s process, efficiency and the types of deals your team pursues.

“You should be ...

There are two handmade processes you can implement here:

Support-driven proactive contact
Post-upgrade call
Support-driven proactive contact
Unless your product is extremely simple and can be self-setup very easily, you probably have a constant stream of support questions from your customers and ...

Bizible came to New Breed looking for a partner to help it develop their new website on the HubSpot CMS. In the company's own words, their existing website was the "Frankenstein of B2B SaaS websites," and it wanted to bring their new site onto the CMS to have both their marketing automation and ...

Inbound marketing is the process of helping potential customers find your company, often before they are even in the purchasing stage of the buyer's journey. By creating content that your prospects love, you can build brand awareness and preference. By leveraging content that's relevant to your ...

Navigation is one of the most important things about your company’s website. It needs to be clean, easy to understand and intuitive to the user. Visitors should be able to move through your site effortlessly.

However, what many companies don’t realize is the importance their top level navigation ...