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Interactive website features are powerful tools that can transform a static website into a dynamic user experience. By incorporating elements that invite user participation, you can significantly enhance engagement and retention. This blog explores various interactive features that can boost user ...

UTM (Urchin Tracking Module) tagging has become a staple in the toolkit of modern marketers. It allows for granular tracking of traffic sources, providing valuable insights into campaign performance. However, like any tool, UTM tagging comes with its advantages and disadvantages. In this blog, we ...

SEO
February 21, 2024
Photo of Alexia Peytoureau giving tips to improve your SEO on WordPress.
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1 My tips for finding relevant keywords
2 How to use UberSuggest?
3 Improve your natural referencing thanks to Google Analytics
4 Optimize your blog articles in 6 steps!
5 Improve ...

Marketing , Web Writing
March 25, 2024
Papers lying on a table, crumpled, crossed out and with elements circled in red.
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1 Proofreading is part of the web editor’s job
2 The web editor's texts must correspond perfectly to you
3 My tips for working best with a web editor
Being ...