Owner Data

In the age of the internet, it seems impossible to ignore social networks. Of course, some companies are not there. By choice. But they are an important lever to make your project known. Social networks require significant regularity (at least 2 to 3 publications per week and per social network ...

The goal of a newsletter is to have targeted subscribers interested in your business . There is no point in buying a list of unqualified emails. It will not help your business, quite the contrary. Have you ever received an email from a company that you did not know from Adam? What was your reaction ...

Being a freelancer is not all rosy. My small business is constantly in my thoughts. Every day, I have new ideas, new desires. Every day, I ask myself questions. I ask myself what I can improve, what I can change, what I can create. In six months, I feel like I've made a huge leap. Because now, I ...

Today, it is impossible to ignore social networks in your communication strategy. These new tools have become essential, sometimes vital for certain companies. More than half of the world's population is registered on social networks . An incredible pool of potential customers, therefore. But be ...

I'm talking to you about the editorial calendar as a life-saver. You can take my word for it, but if not, here are some arguments that should convince you to get started as soon as you finish reading!

Consistency
You know, your communication must be coherent. You can't talk about a subject and then ...

Okay, this seems a bit contradictory as a reason to use Instagram stories. But let me explain ).

On your feed, you know that you have to post at certain times so that your community sees your publication. Be careful, this does not mean that there is a better timing than another. You have to post ...

Whether you are a solo freelancer or the head of a small/medium-sized business, you have necessarily injected a little bit of yourself into your business . It is therefore normal that the values ​​of your business are close to your personal values. After all, you are the best ambassador for your ...

As I told you above, the content of your professional blog is aimed at only one person: your persona . It is for your ideal customer that you write . Each of your articles must answer questions that they ask themselves or may ask themselves. By writing this high value-added content, you will ...

Numbers are not very important to me. But you already know that if you follow me on social media or if you are part of the Backstage team. I am not very interested in my statistics. However, every month I take the time to measure my activity on social media, my newsletter and my website. This ...

It's a bit complicated to think "eco-responsible" when you're drawing, but I pay attention to the printing part. I advise my clients on the subject. Is it really necessary to print this document? If so, how many copies? It's not useful to print more than necessary.

Of course, I pay attention to the ...