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Many organizations work hard to reach more people and convert them all into leads . There are also brands that seek to reach a specific niche of individuals who are interested in their services or products and transform them into leads .

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Both practices, regardless of which is more effective, are ...

One of the main challenges you face as a business leader is maintaining a sales margin that ensures the operation of the company you represent, but the situation becomes complicated when you do not have complete visibility of your sales team's processes

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We can say that sales are the most ...

Programming has become one of the fields with the best future prospects today, due to the rise of new technologies and the unstoppable expansion of digital transformation. Another profession that is also in demand, but less known because it is more specific, is that of the systems engineer . This is ...

Digital transformation has made it possible for a multitude of new jobs to emerge that were unthinkable not too many years ago. One of them is the customer experience manager , who, as the name suggests, focuses on managing the customer experience.

If you have heard about this position and want to ...

Today, the digital world and digital markets, including the labour market, are experiencing exponential growth. New digital professions are therefore increasingly in demand. As technology advances, new job opportunities arise. Opportunities that require specific knowledge and technical skills. In ...

This association is made up of a team of entrepreneurs, managers and professionals with extensive experience and knowledge in business activity.

Committed to revitalizing the economic activity of companies, they provide a space to share knowledge, through actions that allow their members to ...

Did you know that the Customer Journey has a significant impact on CRM strategies? As consumers become more demanding and have access to a wide range of options, companies must adapt and understand how they interact with their customers throughout their purchasing journey. The Customer Journey ...

Have you ever wondered how to develop a customer service culture in your organization? In an increasingly competitive market, providing excellent customer service has become a priority for businesses. But what does developing a customer service culture actually entail, and how can it be achieved ...

Did you know that customer service can be a key competitive advantage in your marketing strategy? In an increasingly digitalized world, where companies compete for customer attention and loyalty, providing excellent customer service can make the difference between success and failure. According to a ...

Have you ever wondered how CRM and Digital Marketing can work together to boost your business's success? In the digital age we find ourselves in, these two disciplines have become key pieces to achieve the objectives of any company. But did you know that the convergence between CRM and Digital ...