Owner Data

A blog is an essential tool for any business looking to strengthen its online presence and establish a more intimate connection with its audience.

First, a blog positions your company as an authority in its sector, providing content that demonstrates knowledge and expertise. This factor can ...

Generating quality traffic to your website not only means more visitors, but also increases the effectiveness of your SEO (Search Engine Optimization) strategy.

Websites that are popular and relevant to users are highly valued by search engines. So, the more people visit and stay on your site ...

SEM, on the other hand, is aimed at paid advertising strategies, such as pay-per-click (PPC) ads, seeking to:

Provide immediate visibility in search engine results pages (SERPs).
Careful selection of keywords.
Creating engaging ads.
Optimizing landing pages, seeking to maximize conversion rates ...

Find or define your purpose

To know what to do next, what to focus on, what to choose and what to write down, first, it is incredibly important that you know your Purpose.

What do you really want to achieve?

If you know your Purpose and can write it down and share it clearly with people, you and ...

Brian Cohen and Nelson Gilliat sat down to talk about the B2B buying process and how B2B marketing leaders like to buy from software vendors.

In this short video, our Co-Founder and CEO, Brian Cohen, talks about how he does NOT like software vendors approaching him. Make sure to watch until the end ...

But 'Artificial Intelligence' as a term sounds and is treated as something that is or will be intelligent in itself.

It is not.

Artificial intelligence is *human* intelligence: distilled, transformed, and built into machines.

What we truly fear, and at the same time long for, is when that ...

As of the latest GPT3-based AI copy generators, the core of the problem is this:

As intelligent as our current AI systems are , as much as they are essentially self-learning and capable of improving and learning to do new language-specific tasks that they have not been previously trained on with ...

Nurturing leads continues to educate them after the initial collection of their contact information with the goal of eventually converting them into customers. This is typically done through email nurturing campaigns and retargeting ads that are meant to move prospects through the buyers journey ...

The idea is that as short-term activation increases short-term sales growth and brand building creates long-term growth, peak results are found in some combination of both.

This is because, on the one hand, short-term activation-oriented campaigns help brand awareness. Branded campaigns, on the ...

Blog title capitalization refers to the practice of formatting blog post titles by capitalizing certain words to conform to specific style guidelines, improving readability and consistency.

Why is capitalization important in blog titles?
Proper capitalization in blog titles is important to create a ...