Owner Data

Conduct a brief interview with them to find out what their purchasing process was like , what difficulties they encountered, what they missed, how it could be improved, etc. Step 2: Buyer Persona Buyer Personas are the definition of the customer you aspire to have in your company . Therefore, all ...

A Google Tag Manager account can have several containers, each with its own configuration. When we talk about a container, we are referring to the space we create within Google Tag Manager to configure all our tags. We define tags as fragments of code that are executed on a page and send information ...

In reality, in order to be able to face your competition, it is not always necessary to innovate, but it is enough to know your business, the market and above all the competition perfectly . Because if you know what they do and how they do it, it will be easier for you to design a strategy for your ...

Throughout this post, we are going to see how to improve user experience within the B2B sector. What is user experience (UX)? We understand user experience (UX) to be the entire process that the user goes through when interacting with a product or service . In other words, it is all the perceptions ...

These changes are not yet visible, but we will be keeping an eye on them to provide more relevant information for marketers like us. A few days ago we talked about trading desks , those in charge of putting advertisers in contact with advertising spaces through the purchase of programmatic ...

Selling through this social network is becoming more and more common, especially for B2B companies. This is because it is an ideal network for networking and creating professional relationships of all kinds, whether to sell, collaborate, meet or recommend . At first, there was a boom in company ...

Address a specific person in your sector, this way, you will have more chances of being published. In addition, we recommend that you personalize each email and not have a standard email for everyone. Remember that personalization is in fashion. Support through other channels Having several channels ...

More visibility Its notifications are consulted much more than on other social networks . This is because, unlike Facebook or Instagram, for example, it is a telephony tool, that is, a direct contact tool to make inquiries, talk to a family member or friend, solve a problem quickly... before we ...