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No matter the size of your business, having a good marketing plan is essential to boost sales. With a communication plan, you can control your future actions, measure expenses, set goals and analyze the results of your strategies.

But what is a marketing plan? It is the document that complements ...

In the age of WhatsApp and social media, email marketing is doomed to disappear, right? Wrong.

With new automation platforms, it is possible to segment emails sent and prevent them from being reported as spam. And these increasingly refined and accurate sending strategies enable more effective and ...

If you think that your small business doesn't need to have a digital presence , there's something wrong with your communication planning. Working on digital marketing for small businesses is essential for your brand to be seen and reach your target audience.

With the advancement of the internet and ...

Have you ever wondered what a press officer does? Here on our blog, we have already explained the benefits of press office services for your business. However, for your communication plan to go as expected, having a specialized professional in charge makes all the difference. And even better if they ...

Have you ever thought about how many companies there are in the world and how many websites produce content for the internet? The number is so large that it is hard to even imagine. At this point, despair sets in: How do I stand out among so many options?

The possibilities are many, but one thing ...

Call to action, landing pages, leads, personas. Do you know what all these terms mean? There is a specific language for each area of ​​the market and it can take a while for outsiders to understand. This is the case with these and other terms used in digital marketing.

Today, even if you are not a ...

Does your business invest in digital marketing to offer its product and attract customers? Then the following topic interests you. The General Data Protection Law will affect practically all strategic channels of virtual contact with customers.

Amid the pandemic and its consequences, the General ...

Clubhouse has raised the eyebrows of marketing teams at companies around the world, who are now thinking about how to exploit the new app. The new network is not here to compete with Facebook, Instagram or Twitter, which are based on other languages. Knowing how to make audio conversations ...

Internal communication is the pillar that supports business success today. At ETC Comunicação Empresarial, founded in 2001 in Belo Horizonte (MG), we understand the crucial role that internal communication plays in corporate dynamics. As one of the most recognized agencies in Minas Gerais, we offer ...

Local SEO is a digital marketing strategy aimed at improving a business’s positioning in search results when a user searches for a product or service in a specific geographic area. For example, if you search for “restaurant in São Paulo”, the results that appear are based on local SEO. This strategy ...