Owner Data

In today’s world, where social media has a significant impact on people’s lives, digital influencers have emerged as a powerful tool in the marketing arsenal. They have become essential intermediaries between brands and their audiences, playing a crucial role in building trust and engagement. This ...

YouTube is one of the most powerful platforms for digital marketing . With over two billion monthly active users, it is an essential channel for any marketing strategy. However, to achieve significant results, it is crucial to follow some specific practices and strategies. Here are some tips to help ...

Advocate Marketing is a strategy that aims to transform satisfied customers into true brand promoters. These customers, known as "advocates," share their positive experiences with the company on their social networks, in conversations with friends and family, and in online reviews. The difference ...

TikTok has established itself as one of the most influential social media platforms in the world, especially among younger generations. With over 1 billion monthly active users globally, TikTok has become a fertile ground for brands looking to connect with an engaged and diverse audience. In Brazil ...

A marketing plan is a strategic document that outlines the objectives, goals, and actions a company should take to promote its products or services, reach its target audience, and ultimately increase sales. It serves as a guide for the marketing team, providing a clear roadmap on the campaigns ...

Co -marketing is a collaborative strategy between two or more companies, with the goal of joining forces and sharing resources to reach a larger audience and generate mutual benefits. Instead of working alone, brands come together to create joint campaigns, sharing both the effort and the results ...

In the marketing world, a strategy can be compared to a living organism that needs care, adaptation and constant renewal to remain relevant and effective. However, many companies fall into the trap of maintaining obsolete strategies, turning them into true "zombies" that wander aimlessly and without ...

Marketing is a discipline that has been continually evolving, influenced by technological advances, changing consumer preferences and new business theories. While a few decades ago marketing was mainly associated with advertising and sales, today it represents a strategic area for organizations in ...