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When it comes to email marketing, it’s easy to assume that everyone will view your email the same way you do. As you select the color contrast and font and write the copy, you assess its quality through your own eyes.

However, not everyone on the receiving end experiences emails the same way ...

A crucial aspect of email list management is removing inactive email addresses from your list on a consistent basis. This way, they won’t end up increasing your bounce rate and harming your sender reputation with the ESPs.

Luckily, removing unengaged subscribers is a breeze. Just unsubscribe anyone ...

Dark mode design: 5 key tips
Designing emails for dark mode involves a balance between brand identity and readability. Here are some strategies for building effective dark mode emails:

1. Avoid pure black background.
A solid black (#000000) background can be overwhelming, so you should use a dark ...