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Inbound or outbound email marketing?
Have you ever thought about it? Although email marketing could be considered part of inbound marketing strategies, it can also be an outbound marketing technique.


Inbound VS Outbound
There are two ways of "interpreting" email marketing. First, outbound email ...

Sure, the banking industry is considered “traditionalist,” and the truth is that it is not usually a benchmark in terms of innovation. However, the market is constantly changing in terms of needs and behaviors, and that has led the industry to evolve and adapt to current needs.


On average, 18% of ...

Carrying out marketing actions is essential if your company wants to become known, win more customers and increase sales conversion. However, for this to be carried out properly, it is important to create a marketing plan.

It contributes assertively to achieving results, both in branding and in ...

When it comes to efficient marketing actions to increase your company's visibility, including through the internet, it is common for one of the guidelines to be to monitor the results. This way, it is possible to find out whether the campaign executed achieved the expected objectives.

But how can I ...

Creating television commercials, newspaper ads, flyers, social media posts, sending email marketing and developing a website are just a few examples of advertising. All of these actions and many others are essential for promoting brands.

Of course, depending on the target audience of each campaign ...

How to Create an Email Signature That Drives Conversions (+ 5 Signature Examples)
Email marketing brings a lot of benefits to your business . The most important of them is that it helps you convert your potential customers into real conversions. It is proven that the conversion rate of email ...

10 great ideas to integrate a countdown in your eMail Marketing campaigns
We are just a few days away from the end of 2018! And if it seems like we have just finished the Black Friday campaign , the reality is that we barely have time to impact our subscribers with our end-of-year offers and what ...

A/B Testing in Email Marketing: How to do it correctly?
As we know, Email Marketing remains a primary and essential technique for any company, as it manages - in a relatively simple way - to increase the level of sales and connect with customers and potential customers in an economical way.

However ...

One of the biggest challenges companies face today is getting the right message across (branding) to their consumers and society as a whole. But this is a challenge that arises much more from the demands that the modern world imposes on companies' positioning than from the process itself.

Until a ...

6 steps to start your email marketing strategy this 2021
The year that is beginning is going to be decisive when it comes to establishing your company in email marketing. Here we provide you with some practical keys so that you can structure an email marketing strategy this 2021 with chances of ...