Owner Data

In today's complex digital landscape, understanding the full journey of a customer before they convert is more crucial than ever. For marketers employing Account-Based Marketing (ABM), the challenge lies in accurately tracking and attributing each touchpoint across various channels to understand ...

Clasp Blog 10 Giveaway Event Ideas That Have Been Successful
Giveaways have a 34% conversion rate , higher than other types of content. They are a powerful marketing tool that can engage audiences, increase brand awareness, and foster customer loyalty. When promoted correctly, giveaways can lead to ...

Clasp Blog 30+ Best Lead Generation Form Examples for Your Website
We all know the phrase: focus on quality over quantity. And when it comes to the sales process, this couldn’t be more true. Sure, having a large number of acquired leads might look good on paper, but if those leads aren’t actually ...

Navigating the complexities of Account-Based Marketing (ABM) on a global scale demands more than just a robust strategy; it requires the delicate balance of local insights with centralized campaigns. As businesses expand into new markets, the challenge lies in creating a cohesive global ABM strategy ...

Pretend for a moment that I'm your marketing director.
You just asked me for a great idea to increase leads and sales for your business, and this is my answer:

“I think, I think, and I think again… and voilà! I’m here, I seriously think we should invest our entire marketing budget in fax ...