Owner Data

Do you think the game is won once the consumer provides contact information and shows interest in your company's products? Well, know that this was just the first step. In this context, additional education work is still needed to help the potential buyer move through the sales funnel. That's where ...

When a brand needs to create assertive communication, that is, when the brand's intention is to convince the customer right away, it is necessary to first analyze what stage of the journey the customer is at and what understanding they have of the brand.

This practice is called a sales funnel, and ...

To get started with monitoring and measurement, customer segmentation must be correct to avoid biases in analysis such as sending emails to the wrong audiences.

According to the Smart Insights platform , some of the problems that need to be corrected to avoid affecting monitoring are:

Incorrect ...

A digital business card is like a superhero cape for your job search journey. It's not just a virtual piece of paper but rather an emblem of your professionalism and talent.

Present yourself in the best possible way with Digital Business Cards.

As a job seeker, your digital business card is a ...

As people spend more time online, digital and mobile channels are a natural choice for marketers. But despite the rise of digital media, you can’t afford to overlook traditional advertising channels like print and TV.

Brands need to find ways to leverage both online and offline channels to achieve ...

We all agree that the most complicated part of this digital marketing strategy is compiling a good database to run our campaign.

It is usually an arduous and extremely slow task in most cases, so it is normal for us to think about searching the Internet for companies that provide us with a database ...

sk themselves, “Is my sales win rate good?”
Win rate is one of the most basic measures of your sales success, so it’s natural to want to compare your performance to the average to see how you stack up.
However, the answer to this question isn’t so simple. Before we dig deeper, we need to pinpoint ...

In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70% of shoppers surveyed said the ability to shop in person or in a store was important when deciding which brand or retailer to buy from.

Small and medium-sized business owners looking for a way to track ROI ...

When we make the decision to start our own business, we do so with a clear goal in mind: to be able to stay in the market and successfully face it . But as we have overcome the first difficulties, other goals come to us that add to our project and make the initial definition of success that we had ...

The internationalization of any company requires establishing firm foundations in its online marketing and communication strategy , in order to establish itself in the new market as a company that companies and people can trust; to do so, it is vital to have marketing techniques and methodologies ...