Owner Data

The explanations clarify the specific requirements for implementing the measures. With inbound marketing, content must be optimized for search engines and/or platforms. This requires a certain level of technical expertise. With outbound strategies, a company may first need to create awareness of a ...

We'd like to provide you with a few tips to help you design your website to be accessible. Of course, every online presence is unique; if you have any questions or would like specific recommendations, we're happy to support you and assist you with the restructuring. Feel free to conduct a small test ...

Roxana demonstrated the benefits of managing your website's internal search engine. She provided countless examples of insights that can be derived from search analytics alone. Here's a sample:

Frequent searches for specific pages often indicate a poor navigation structure.
Search is search – and ...

As the job title essentially suggests, SEO analysts' tasks include analyzing websites and striving to uncover and systematically process all possible technical and content errors. However, the website should not only be optimized for Google or the Google bot, but rather also for users. SEO analysts ...

You may have experienced this before: clients who think a website is finished once everything is technically set up and the content is online. However, it's not quite that simple. Instead, a regular content audit should be conducted with the goal of subsequently improving the existing content. But ...

In addition to the correct image size (image dimensioning), the absolute file size is also important. Large files require more loading time and thus slow down page loading. Slow loading times negatively impact the user experience, especially on smartphones or when using mobile data.

Image ...

In the ever-changing world of the fast-moving consumer goods sector, the key to success lies in identifying customer intent and needs and creating relevant and engaging content.

User Intent
Understanding the intent of users with a specific search query forms the basis of any content strategy. This ...

Enterprise SEO involves optimizing large websites with over a million URLs. Special rules apply here, as economies of scale play a particularly important role with such a large site. It's not possible to optimize every little detail. Instead, you need to identify topics that have a large impact ...

Are backlinks that are neither marked as "follow" nor "nofollow" in the source code treated as "follow" links by default? And are only "do-follow" links valuable for SEO, or do "nofollow" links also have a benefit?

Links without a tag are considered "follow" and pass on SEO value unless they are ...

As explained above, we particularly recommend the video ad format for your meta ads. However, this format is challenging to implement. What characterizes a successful video ad? Below, we've summarized some tips for your video ad creatives.

Short form
Shorter Facebook video ads generally perform ...