Owner Data

Why use Shopping campaigns, display ads, and product feed-based text ads at the same time?
Shopping campaigns and dynamic display ads also use the e-commerce product feed. Google Shopping is the most popular ad type for e-commerce, but customers are much more likely to click on your e-commerce ...

Content expertise plays a key role in ensuring content quality
Seemingly good content is no longer enough
Content management is emphasized
Brand expertise and tone of voice are the content producer's trump cards
The benefits and weaknesses of artificial intelligence in content production
Summary ...

A person who uses the Internet in a more folk-like manner encounters artificial intelligence constantly and doesn't even pay attention to it anymore. Or what do you say about these examples?

Personalization: Each individual's news feed is filtered using an algorithm that utilizes the user's ...

– How can you leverage marketing technologies to create better sales, marketing, and customer experience?

The company or organization you work for or belong to is kept running by technologies and software. That is why it is especially important that the company has up-to-date, mutually integrated ...

Even if the decision-making process is interrupted from time to time, you can guide your buyer persona back on the path to purchase. With analytics, you can identify where your buyer persona is likely to be in the purchase path, how their level of awareness is developing, and based on that, target ...

A visual representation of what results you get from Google PageSpeed ​​Insights. The diagnosis assesses, among other things, the website's efficiency, accessibility, implementation of best practices, and search engine optimization.
A visual representation of what results you get from Google ...

For example, videos about painting a sauna are highly searched for and have been viewed hundreds of thousands of times. Instructional videos are effective in explaining how painting can be done, what to consider, and how your company's products are suitable for it. Instructional videos are suitable ...

Google Analytics, on the other hand, offers built-in AI features such as Insights and Recommendations. Insights are unusual or significant changes, emerging trends, and other information about your site or app. Recommendations, on the other hand, include customized suggestions that help you get the ...

4. Product aware

A product-aware customer is already familiar with your company's product or service, but doesn't yet understand that it is a solution.

A product-aware customer often has purchase barriers, and overcoming these through marketing is an important step in order for the user to ...

The use of heat maps in conversion optimization can be divided into the following steps:

Data collection and tracking: The first step is to choose a heatmap tool, such as Microsoft Clarity or Hotjar, and set it up on your site. Then, let the tool record visitor activity and collect data.
Analysis ...