Owner Data

"Ideally, it would be if every employee always gave 120%." But you have to first awaken – and then maintain – such a high level of motivation. Money alone is enough for doing the job by the book, but going the extra mile takes more. To motivate employees, you have to put yourself in their shoes. As ...

Anna Maria von KentzinskyAnna Maria von Kentzinsky | February 18, 2019
We eagerly await the new edition of Erwin Lammenett's textbook "Practical Knowledge of Online Marketing," which first appeared in 2006. The book enjoys enormous popularity as a practical and informative reference work for the ...

Anna Maria von KentzinskyAnna Maria von Kentzinsky | February 18, 2019
We eagerly await the new edition of Erwin Lammenett's textbook "Practical Knowledge of Online Marketing," which first appeared in 2006. The book enjoys enormous popularity as a practical and informative reference work for the ...

4 days of high-level inputNils and Marco discuss why it's worthwhile for managers to send their employees to training courses like CAMPIXX for several days. After all, the SEO and online marketing conference enables close interaction with industry experts, colleagues, and professionals from across ...

"Ideally, it would be if every employee always gave 120%." But you have to first awaken – and then maintain – such a high level of motivation. Money alone is enough for doing the job by the book, but going the extra mile takes more. To motivate employees, you have to put yourself in their shoes. As ...

Even though the manual has only been on the market for a few months, it is already being described as a “standard work”:
You can tell that the author knows a lot about Google Tag Manager and is happy to share this knowledge. In addition to describing the features, the book contains many practical ...

Chapter 6 , "Title, URL, and More: Handling and Working with Variables," deals with placeholders. There are some values ​​that are simply needed again and again. For this purpose, GTM offers the use of variables in tags, triggers, and even in variables themselves. This chapter provides an overview ...

Whether you're a newbie or a seasoned GTM veteran, everyone will discover new knowledge and practical tricks in this guide that will simplify their daily work or even open entirely new doors. Michael Janssen's work is a practical guide aimed at anyone who needs or wants to work with Google Tag ...

Michael Janssen: Author, Michael JanssenMichael Janssen is a data analyst and consultant for data-driven online marketing. His clients include large online shops, web portals, and companies with SaaS products.

He helps companies unlock their data treasures and shares his knowledge of Google ...

Chapter 6 then delves deeper into the core problems involved in creating an online marketing concept and identifies the influencing factors.
Chapter 7 introduces the various disciplines of online marketing. Each discipline is briefly presented, including the challenges it faces and the companies it ...